Head of Marketing

Head of Marketing opportunity with a scaling B2B technology company building momentum in a market where trust and timing matter.

You’ll be joining a business with a live product, strong customer signals, and enough proof to scale. The next phase is about clearer positioning, stronger evidence, and a more consistent way to turn interest into demand.

This is a senior, hands-on marketing role with real influence over the next stage of growth. You’ll own product marketing, messaging, customer proof, content, and market development, working closely with the leadership team to turn traction into repeatable commercial momentum.

This is not a brand-only role, and it is not a performance marketing or large-scale events play. Success will come from sharp positioning, credible customer stories, useful content, and a deep understanding of what helps prospective customers understand the case for moving forward.

You’ll be someone who can simplify complexity without making it feel generic. You know how to turn customer insight into clear messaging, how to support sales with practical enablement, and how to build marketing foundations that create demand rather than activity for its own sake.

You’ll likely come from a startup or scale-up environment where you’ve had to create structure, build from first principles, and stay close to execution. You’re comfortable working with founders and senior operators, but you don’t need a large team or mature marketing machine around you to be effective.

The business has momentum, but marketing now needs to become a clearer driver of commercial scale. Success here comes from ownership, judgment, and the ability to build trust in a market where buyers need substance, not noise.

This role will be a great fit for someone who has helped earlier-stage B2B software businesses create clarity, credibility, and demand in considered markets.

About the role:

• Own marketing across positioning, product marketing, content, customer advocacy, and market development
• Build, manage, and develop the marketing team as the function scales
• Build a clear narrative around the problem, the product, and the value customers are seeing
• Create practical, commercially useful content that supports pipeline and sales conversations
• Develop customer proof, case studies, references, and advocacy into a repeatable marketing engine
• Partner closely with sales to support longer, consensus-led sales processes
• Work with product and customer teams to understand market pain, objections, use cases, and value drivers
• Improve sales enablement so commercial conversations are sharper, clearer, and more consistent
• Shape how the company shows up in the market as it grows
• Put in place the right marketing foundations without over-engineering too early
• Use insight from customers and prospects to influence wider go-to-market thinking

About you:

• Experience in a high-growth B2B software or technology environment
• Strong product marketing, positioning, and messaging capability
• Experience leading or developing a marketing team
• Comfortable creating marketing momentum without a large team or heavy structure
• Able to turn complex products, workflows, or buying problems into clear commercial narratives
• Track record of generating demand through content, customer proof, thought leadership, insight-led campaigns, product storytelling, or community-led activity
• Commercially minded and closely aligned to revenue outcomes
• Confident working with sales teams and supporting longer sales processes
• Strong written communicator with good judgment on tone, audience, and message
• Comfortable working closely with founders or senior leadership
• Strategic, but still hands-on and execution-focused
• Credible with senior stakeholders, but not corporate
• Experience in considered, lower-frequency buying environments would be useful, but not essential

On offer:

• Competitive salary
• Senior marketing ownership at a key stage of growth
• Direct access to the leadership team
• Real influence over positioning, messaging, and go-to-market approach
• Opportunity to build the marketing foundations for scale
• Office-based with one day a week from home